Peterborough MP Stewart Jackson has taken a key step towards helping end the stigma surrounding dementia yesterday (Tuesday 14 January 2014) by becoming a Dementia Friend.  Stewart Jackson MP joined a group of MPs and Peers from across the country for a Dementia Friends session in Parliament.

Dementia Friends was launched in February 2013 by Alzheimer’s Society.  It is a trailblazing initiative that aims to help people understand what it might be like to live with dementia and turn that understanding into action.  Alzheimer’s Society is aiming to have one million Dementia Friends by 2015, to help make England more dementia-friendly and improve the lives of the 650,000 people currently living with the condition in the country.

Mr Jackson was one of 30 MPs and Peers who took part in a number of exercises aimed at helping participants understand the affect of dementia on people’s everyday lives.

Stewart Jackson MP said:

‘I’ve signed up to show my support for Dementia Friends, and am encouraging people in Peterborough to do the same too.  With a growing number of people living with dementia, it’s more important than ever that we all have a better understanding of the condition.

‘Dementia Friends is about giving people an understanding of dementia and the small things they can do that can make a difference to people living with dementia.  From helping someone find the right bus to spreading the word about dementia, it can help make Peterborough a better place to live.’

Jeremy Hughes, Chief Executive at Alzheimer’s Society said:

‘Most people don’t know enough about dementia. Dementia Friends is the perfect opportunity to be able to invite everyone to improve their knowledge. We are pleased to have been able to engage 30 MPs and peers in one day. They have a huge influence in their local communities and we hope they will use this opportunity to take action and improve lives.’


If you are interested in becoming a Dementia Friend or helping create more communities that are dementia friendly, go to to find your nearest information session or to volunteer as a Dementia Friends Champion.

  • To find out more about Alzheimer’s Society, visit
  • To find out more about Dementia Friends, visit
  • One in three people over 65 will develop dementia
  • Alzheimer’s Society research shows that 800,000 people in the UK have a form of dementia, more than half have Alzheimer’s disease. In less than ten years a million people will be living with dementia. This will soar to 1.7 million people by 2051
  •  Alzheimer’s Society champions the rights of people living with dementia and the millions of people who care for them
  • Alzheimer’s Society has a plan to deal with dementia. Help us support people to live well today and fight for a world without dementia tomorrow. We rely on voluntary donations to continue our vital work. You can donate now by calling 0845 306 0898 or visiting
  • Alzheimer’s Society provides a National Dementia Helpline, the number is 0300 222 11 22 or visit
Share →